Website Privacy Statement of Beike Investor Relations Portal

Last updated: May 5, 2022
Effective: May 5, 2022

 

Dear Users,

The service provider (i.e. Tianjin Xiaowu Information Technology Co., Ltd. and its affiliates, hereinafter referred to as “Beike” or “we/us”) of Beike’s Investor Relations Portal Website (hereinafter referred to as this “Website”) attaches great importance to the protection of personal information and privacy of users. When you are using this Website, we may collect and use your personal information. Through this Website Privacy Statement of Beike Investor Relations Portal (the “Privacy Statement” or this “Statement”), we would like to explain to you how we collect, use, store, share and transfer your personal information when you are using this Website, as well as how you can access to, update, delete and protect such information. Should you have any questions, comments or suggestions about the content herein, please contact us by phone (+86 10 5810 4689) or consult our Personal Information Protection Department via email (privacy@ke.com). If you DO NOT agree with any provision of this Statement, you should immediately stop accessing or using this Website. By using or continuing to use this Website after our update to this Statement, you accept and consent to the content of this Statement as updated, and to our collection, storage, use and sharing of your relevant information under this Statement. If you are under the age of 18, please read this Statement with your legal guardian, and pay special attention to the terms of use for minors.

I. How We Collect and Use Your Personal Information

1. Browsing the Pages of this Website

If you only visit this Website and use such functions as browsing and searching without registering or logging in, you do not need to provide your personal information. However, the web server of this Website will in this case automatically collect the necessary non-personal information only, so as to maintain the essential functions and security of this Website.
 

2. Collecting Information and Materials for Investors

You may request to receive relevant investment information and materials by submitting an Information Request Form, which you can find in the drop-down menu of the Investor Resources column on this Website, for which we may collect your contact information (including your name, phone number, employer’s name, email address, country, and province). Should you refuse to provide such personal information, you can continue to browse this Website, however, you may not be able to enjoy relevant services, such as receiving relevant materials.
 

3. Downloading Quarterly Results PPT

You may download the Beike Quarterly Results from the menu of the News & Events column on this Website, for which we may collect your contact information (including your name, employer’s name and email address). Should you refuse to provide such personal information, you can continue to browse this Website, however, you may not be able to enjoy relevant services, such as downloading relevant materials.
 

4. Subscription Service

We offer Subscription service to you on this Website, for which you need to provide your email address, so that we can keep you abreast of the latest investor information in a timely manner.
 

5. Legal Exceptions to Seek Consent to Collection and Use of Personal Information

Please understand that, according to the applicable laws, regulations and national standards, we may collect and use your personal information without your authorization or consent, if:
(1) it is necessary for concluding or performing a contract to which you are a party;
(2) it is necessary for the performance of statutory duties and responsibilities or obligations;
(3) it is necessary in response to sudden public health incidents or for protecting personal lives and health or property security under emergency conditions;
(4) the personal information is processed to a reasonable extent in news reporting, public opinion supervision, and other similar activities, for the public interest; 
(5) the personal information processed to a reasonable extent has been disclosed by data subjects themselves or otherwise lawfully disclosed; or
(6) it is otherwise required by the laws and administrative regulations.
 

II. How We Use Cookies and Similar Technologies

In order to help you personalize your online experience and make it easier for your access, we may place one or more small data files called Cookies on your computer or mobile device. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the Cookies to you. We send Cookies to you to simplify your repeated login steps, store data such as your information viewing preferences or browsing history to provide you with preferences setting, help you optimize advertisements selection and interaction, help determine your login status and account or data security.

We will not use Cookies for any purpose other than those described in this Statement. You can manage or delete Cookies based on your preferences. You can clear all the Cookies stored on your computer, and most web browsers will automatically accept Cookies, but usually you can modify your browser settings to reject Cookies as you wish. Alternatively, you can clear all Cookies stored within the software. However, if you do so, you may be required to change your user settings each time you visit ke.com, and any information you have previously recorded will also be deleted and may affect the security of the services you use to certain extent.   

III. How We Share, Transfer, Publicly and Disclose Your Personal Information
 

1. Sharing

We will not share your personal information without your specific consent. If our related parties or any third parties intend to use information for purposes beyond the scope of the original authorization and consent, they will need to obtain your consent again prior to such use. In scenarios where it is necessary to share your personal information, we will carefully evaluate the purpose of use of the shared information by such related parties and third parties, conduct a comprehensive assessment of their security assurance capabilities, and require them to follow the cooperation agreement to ensure the sharing of personal information is for legal purpose and limited to what is necessary to achieve such purpose.
 

2. Transfer

We will not transfer your person information to any other third party unless we have your specific consent.

3. Public Disclosure

We will not publicly disclose your information except in accordance with national laws and regulations or with your consent. We will use security safeguards no lower than the standards required by law to protect your personal information when we disclose it publicly.

4. Legal Exceptions to Seek Consent to Sharing, Transfer and Public Disclosure of Personal Information

Please understand that, according to the applicable laws, regulations and national standards, we may share, transfer or publicly disclose your personal information without your authorization or consent, if:
(1) it is necessary for concluding or performing a contract to which you are a party;
(2) it is necessary for the performance of statutory duties and responsibilities or obligations;
(3) it is necessary in response to sudden public health incidents or for protecting personal lives and health or property security under emergency conditions;
(4) the personal information is processed to a reasonable extent in news reporting, public opinion supervision, and other similar activities, for the public interest;
(5) the personal information processed to a reasonable extent has been disclosed by data subjects themselves or otherwise lawfully disclosed; or
(6) it is otherwise required by the laws and administrative regulations.
 

IV. How We Store Your Personal Information

We will store your personal information collected and generated during the operation of this Website within the People’s Republic of China in accordance with the laws and regulations. Except as otherwise provided in laws and regulations, we will only retain your personal information for the period necessary to render services. After such necessary retention period, we will delete or anonymize your personal information unless the laws and regulations require otherwise. And we will also take the initiative to delete relevant personal information under the circumstances specified by, or do so at your request in accordance with, the laws and regulations.
If we intend to terminate the operation of this Website, we will notify you at least thirty days in advance, and delete or anonymize your personal information upon such termination.
 

V. How We Manage Your Personal Information

Beike attaches great importance to your concerns about personal information, and will make our best efforts to protect your rights to access, correct, delete and withdraw consent to your personal information, so that you can fully protect your privacy and information security.

You can contact us via email to service_beike@lianjia.com or by other means specified in this Statement. For security purposes, we may require you to provide a written request or otherwise prove your identity, and we will respond to your request within fifteen (15) days after receiving your feedback and verifying your identity. For your reasonable request, we usually do not charge, but for repeated requests beyond reasonable extent, we will charge a certain cost based on the then situation. Please understand that due to the limitations of applicable laws and security technologies, we may not be able to immediately remove the corresponding information from the backup system, in which case, we will securely store your personal information and limit any further processing of it until the backup can be erased or anonymized.

As required by laws and regulations, we may not be able to respond to your request, if:
(1) it is directly related to national security and national defense security;
(2) it is directly related to public safety, public health, and major public interests;
(3) it is directly related to criminal investigation, prosecution, trial and judgment enforcement or the like;
(4) there is sufficient evidence that you have subjective malice or abuse of rights;
(5) the response to your request will cause material damage to the legal rights or interests of yours or any other individual or organization; or
(6) trade secret is involved.

VI. Protection of Personal Information for Minors

Beike attaches great importance to the protection of personal information of minors. If you are a minor under the age of 18, you should obtain the written consent of your parent or legal guardian before using this Website. Beike will protect the personal information of minors in accordance with applicable national laws and regulations.
 

VII. Exclusion

This Website may contain links redirecting to other websites, some of which are not owned or controlled by Beike, and we will not assume any legal liability for the privacy protection of such third party websites.

Please also note that this Statement does not apply to any personal information of users collected through Beike Zhaofang(贝壳找房) APP or other ports.

VIII. How to Contact Us

Should you have any questions, comments or suggestions about this Statement or matters related to your personal information, please contact us via email to service_beike@lianjia.com, calling our customer service number (010-10106188) or other methods available. We also have Personal Information Protection Department (or Personal Information Protection Officer), which you may contact via email to privacy@ke.com.

Normally, we will respond to you within fifteen (15) days. If you are not satisfied with our response, especially if your legitimate rights and interests are harmed by our personal information processing, you can also complain or report to the cyberspace administration, telecommunication administration, public security organ, administration for market regulation, and other relevant regulatory authority, or bring a lawsuit before the competent court.
 

IR CONTACT
IN CHINA:

KE Holdings Inc.
Investor Relations
Email: ir@ke.com

Piacente Financial Communications 
Jenny Cai
Tel: +86-10-6508-0677
Email: ke@tpg-ir.com
 
 
IN THE UNITED STATES:

Piacente Financial Communications 
Brandi Piacente
Tel: +1-212-481-2050
Email: ke@tpg-ir.com